THE DEFINITION OF INDEPENDENT
When you think of the independent labels, you think of the big names like Quality control (QC) which is the home to the “Migos”, Think It’s A Game Ent (TIG) which is the home to “Rich Homie Quan”, and other brands you might remember, like 90’s era label Duck Down which was home to “Boot Camp Clique”. Well the independent label wave in this present time is definitely starting to impact the music industry and make its mark, and one company that is creating their own lane independently, is North Carolina based record label, “Hazardous Records/Arena Management ”. We took some time to visit the offices of “Hazardous Records” and watch first hand, the daily operations of the company, which consist of CEO’s/owners “R” & D.Y-Nasty. D.Y has produced records for numerous big names such as Jim Jones, Cameron, Lil Scrappy, Pit Bull, just to name a few and serves a radio DJ in the Carolinas. As for “Hazardous Records” President, Joe-Wunstop, he’s a radio promoter veteran breaking records for Dj Khaled, Rick Ross, and other artists for major labels such as, Def Jam, Atlantic, etc. “Hazardous Records” VP & Head of A&R, Big (Noble) League and assistant Guido T. Battle severs as label’s general manger, are behind the scenes in the daily operations. It was very impressive to see these guys in action. We observed these young men making their dreams into reality and getting the job done! As we watched them place artist on major magazine Blogs/Vlogs plus different promotional sites, and working & promoting and distributing their present singles to urban radio stations, doing radio promo and interviews throughout the east coast. We also watched them set up their own video airdates placing them with different networks and having conference calls with the programming heads at the video networks such as MTV, Revolt, BET, etc., without any major assistance. They set up their own digital/physical distribution channels for up and coming EP releases, creating their own their publishing company and effective marketing strategies to break their artist. Every week the team meets to analyze how their records are performing on the charts, media base spin count and what areas of improvement can be adjusted. Their present artist roster consist of Savannah Sky, CrossTown Beezy, Cocky Rocky, and Mike West, the label’s flagship artist, who is currently signed to a joint venture with Hazardous and distributed by Dorian/300 Ent., But not only does Hazardous Records music business services stay in house. They have created a subsidiary marketing brand company, Arena Management, to help aid other independent artists who are in need of marketing assistance in the music industry. It’s without a doubt that this standalone independent label, will become a future power house in the music industry.
SOCIAL MEDIA: @hazardous_rec @arenamgmt
ARTIST SOUNDCLOUD LINK
SAVANNAH SKY – https://soundcloud.com/savannahsky36
MIKE WEST – https://soundcloud.com/mikey100k
CROSSTOWN BEEZY – https://soundcloud.com/crosstownbeezy
COCKY ROCKY – https://soundcloud.com/cockyrok