To say that New York rapper Roga Raph has been on an absolute tear these past few months would be an understatement. And that becomes all the more obvious when you watch his haunting, what-just-happened new video for “Won’t Stop.”
The team behind the video includes director Ameer Kazmi, cinematographer Sachi Bahra, editor Godfred Sedano, and steadicam operator Arthur Woo. With “Won’t Stop” as their soundtrack, they crafted a mysterious viewing experience that’ll leave you scratching your head once the credits roll. We can’t really divulge any spoilers, so you’ll have to figure that one out on your own.
What we can tell you is that Raph’s hustle has been beyond-impressive as of late. The multi-talented artist—he also produces all of his own music—only seems to be getting better with each track he releases, and “Won’t Stop” is definitely one of his best yet. His new project, Nostalgiks, is about to be a serious problem (in the best way possible).
Check out the visuals, and be sure to redeem an au-gratis download of the .mp3 via HYPEDDIT. Nostalgiks is now available for pre-order via iTunes, Amazon and Google Play, and is due out April 28th through Raph’s 2inphinity imprint, through all major digital retailers and streaming platforms!