Jourden Returns With “Minerals” Music Video
Today, rising singer, songwriter, and rapper Jourden returns with her music video for “Minerals.” Directed by Fonz Bernard, the music video for “Minerals” comes from comes from Jourden’s debut EP Straight, No Chase. The music video was shot in New York and includes a special guest appearance from GRAMMY-winning producer CARDOGOTWINGS, who also produced “Minerals.”
The music video was shot at the Williamsburg Bridge in New York. The 90s styled music video works to spotlight the energy of the song through the use and stature of her hometown of Brooklyn, NY; through the iconic bridge, skyscrapers in the background, the bodega, and the city lights, viewers witness the city as part of the minerals that make up Jourden.
Earlier this year, Jourden released her debut EP Straight, No Chase via RCA Records. The 7-track EP includes the previously released and indelible “Flow” along with single, “Tryin’ To Play Me.” Straight, No Chase explores Jourden’s growing mastery of her flow and style. The EP acts as an impressive nod to the ’90s, with lyrical flow and production that fuses classic hip-hop, neo-soul, and alt-R&B.
Throughout the project listeners audibly witness an artist with reverence for the journeyman that inspired and laid the groundwork for the meld that is her sound, lyricism, and plurality.
Said reverence directed her naturally, to collaborate with the architects of such, working with producers: Cardo (Kendrick Lamar, Baby Keem) on “Minerals,” Latrell James (Lil Dicky, J.I.D.) on “D-Boy” featuring Foggieraw and DaVionne — and even DJ Khalil (Jay-Z, Kendrick Lamar, Nipsey Hussle) on “Picture Perfect.”
With over 3.5 million streams worldwide, Jourden is a rising powerhouse. Last year, the Grammy Award-winning songwriter dropped her single and video for “Flow,” which showcased Jourden’s authentic poetic roots and deep love for hip-hop. The music video was directed by Fonz Bernard.
Jourden’s latest release is just the beginning of what she’s been working on. Stay tuned for more music coming soon as she continues to share her signature poetic sonics and thought-provoking lyricism and flow.
