Lil Yachty Partners With ‘Sneaky Spirits’ To Launch ‘YACHT WATER’
Rachel Kiley, Co-Founder & CEO of newly-launched boutique spirits company Sneaky Spirits announced today the official launch of Yacht Water – a new line of additive-free tequila seltzers carefully crafted with high-quality, fresh ingredients.
Yacht Water is co-owned by a dynamic foursome of inspiring creators and leaders in their respective industries: craft beer and spirits business veterans Rachel and Peter Kiley, and entrepreneurial entertainment and music moguls Miles McCollum a.k.a. Lil Yachty and Kevin “Coach K” Lee.
“We are so excited to be working with Lil Yachty and Coach K to bring this new-to-world product to the people,” said Rachel.
“The city of Atlanta has a remarkable way of bringing like-minded people together. The four of us met through mutual connections but we really bonded over our shared passion for clean, quality products that are made well and taste great.”
Inspired by the signature-yet-simple Texas-born cocktail known as “Ranch Water,” Yacht Water is exclusively made with authentic, additive-free reposado tequila, key lime juice, sparkling water, and sea salt. Free of any preservatives, artificial flavors and processing agents, Yacht Water is available now in three flavors: Key Lime, Jalapeño, and Sunrise.
“I never messed with alcohol because the taste never sat right with me,” said Lil Yachty. “So I worked with Peter and team to create something smoother—something I’d actually want to sip.”
“I love great tequila, and Yacht Water delivers it – pure, smooth, and elevated, and with no additives,” said Kevin “Coach K” Lee, COO of Quality Control.
YACHT WATER: THE OFFICIAL DRINK OF DRINKING™
Sales for canned and ready-to-drink (RTD) cocktails skyrocketed during the pandemic, and for reasons such as convenience, diverse flavor options, and accessibility, amongst others, this sector continues to soar, according to IWSR’s RTDs Strategic Study 2024. As he witnessed the popularity of canned and RTD cocktails continue to rise, Peter couldn’t help but notice a decline in the quality and flavor of those products – which is what inspired his mission to create an alternative perspective as to what this type of drink could – and should – taste like.
“For many of the bigger brands in this category, it seems any innovation being done is motivated by the bottom line instead of the consumer. Yacht Water is proof that quality and affordability can coexist if you care enough about the people you’re selling to,” Peter said.
“Our ethos at Yacht Water is that ‘people deserve nice things, and nice things can be accessible,’ which is what inspired us to concoct a canned beverage made with honest ingredients – and very few of them – that tastes really %#$& good,” Peter continued.
“The architecture of this liquid puts the consumer first – both through quality and composition. Profitability and margins are not on our list of ingredients – and never will be.”
While most other brands of canned cocktails and seltzers include “natural” and artificial flavors, preservatives, and malt liquors, all flavors of Yacht Water are made with truly natural ingredients – all the way through.
Each can features a mixture of real reposado tequila, real key lime juice, the addition of either fresh orange juice or fresh jalapeños, ultra-purified sparkling water, and a touch of sea salt, resulting in a taste that is perfectly balanced, crisp, and refreshing.
THE PEOPLE STEERING THE YACHT
Beverage industry power couple Rachel and Peter Kiley bring a combined 35 years of industry knowledge and experience to the Yacht Water brand. As former Chief Operating Officer and longtime Brewmaster, respectively, both Rachel and Peter have tenure at Monday Night Brewing – the regional craft brewery that has racked up hundreds of national and international awards and high-level titles, including “#2 Brewery in the Country” at the 2024 U.S. Open Beer Championship.
As Monday Night Brewing’s first-ever employee-turned-COO and current CEO of Sneaky Spirits, Rachel has worked in all avenues of the beverage business, while Peter – an award-winning craft brewer, winemaker, and alcohol distiller – brings his technical knowledge in beverage manufacturing to the team.
In the past 20 years, Peter has crafted more than 500 unique beers – many of which have won highly acclaimed awards – and continues to lead a team to produce millions of cans of beer per year.
As a literal “master” in brewing, Peter – who is constantly striving to challenge himself and spearhead innovation in his space – started secretly experimenting in other categories of alcoholic beverage years ago (hence the company’s name “Sneaky Pete Spirits”), which resulted in the birth of Yacht Water.
Yacht Water is available for pre-order at www.drinkyachtwater.com and is available for purchase at select retailers in Georgia and Tennessee. To find the Yacht Water retailer closest to you, visit the store locator here. To stay up-to-date on all things Yacht Water, follow @drinkyachtwaters on Instagram.
